The “Coup de Pouce” Competition of the Le Roch Foundation – Les Mousquetaires takes place each year in November in partnership with the Ms HEC Entrepreneurs. It rewards 3 start-ups from the previous year’s program, based on their product, market potential, team and business plan. This year, 10 start-ups from the HEC Entrepreneurs Program participated in the Competition final. It is Cuvée-Privée, currently trained at the HEC Incubator that won the 1st prize and an endowment of 20000€. Cuvée Privée allows wine lovers to adopt vines in an exceptional domain to receive wine from their own parcel. This first prize offered them to gain visibility with the sending of a press release to various new media.
Interview with Aurélie Berthon, 23 years old, co-founder of Cuvée-Privée.
Aurélie attended the HEC Paris Grande Ecole Program and met her co-founders Marie Forget and Morgane Suquet, at the Wine Club. They came up with the idea of Cuvée Privée during the Entrepreneurship Major last year. They have created the company in June 2018 and have joined the HEC Incubator at the beginning of October.
Why did you choose Entrepreneurship?